What was the question?
Florijnz Corporate Finance has teamed up with a professional marketing party to set up campaigns with the aim of generating more leads through the online channels. Various content is created, such as a blog or a video. The campaigns are promoted via Linkedin.
Various KPIs have been determined to monitor the success of the campaign. Florijnz and their marketing partner wanted to be able to monitor these KPIs on a daily basis, in order to be aware of the latest status every day.
What are we looking at?
- Google Analytics
Number of impressions of the ad via Linkedin
Number of referrals via the newsletter
Number of page views on the website
Insight into the target audience of the campaign (the target audience’s company size, location, industry, etc.)