What was the question?
The commercial director of IMK Opleidingen had few to little overview over the success of the sales activities. Many quotations are sent out, but little was known about how effective the sales activities actually are. It only became clear when conversions actually took place. DATA KINGDOM was asked to make a proposal for a dashboard that would provide more insight into the sales organization.
Where are we looking at?
- STB Training
- Quotations per representative
- Total conversionpercentage
- Average offered amount
- Amount of repeated orders from existing clients
- Quotations for new versus existing clients
- Chance of success per representative